How To Tell A Brand Story Through Video
Knowing how to tell a brand story through video is a skill taken for granted by many, and it’s important that you find a video production company that is up to the challenge to tell the fantastic story behind your brand. When you’re in need of professional video services to tell your brand’s story, you need to look at much more than who has the fanciest equipment, coolest website, or who is willing to undercut the field to land the deal.
All too often, companies will produce in-house videos without fully understanding what they want those videos to accomplish. And we get it. Making a brand video is an exciting process and you can easily get wrapped up in the details. That’s not to say those things aren’t important as they certainly are. But if you’re losing sight of your brand video’s overall message, then the end product won’t add up to more than a neatly wrapped collection of generic B-roll footage. Your brand deserves that type of storytelling that embodies and celebrates (and it’s possible!). By partnering with a video production company with experience orchestrating brand story projects, your brand will ring clear with your audiences, call for action and foster trust.
What is Effective Brand Storytelling?
A compelling brand story video effectively tells who you are as a company, what you represent, and what sets you apart from your competitors. It should be authentic. It should speak from the heart as to what makes your brand unique. And most importantly, it should speak to your viewers and inspire them to take action.
4 Ways to Tell Your Brand Story with Video
Have a goal in mind
If you’re making a video just for the sake of making a video, you’re missing the mark. The first step in creating a captivating video that tells what your brand story is and to have an end goal in mind. What do you want to accomplish with your production? What emotions do you want to convey? What action do you want the viewers to take? What should the audience learn? Understanding how the video will be used will help you (and your video production agency) immensely throughout the process.
Go the extra mile with research
The best brand videos are a product of hours of thorough research and interviews with members of your entire team. Remember, this video needs to connect with a diverse audience and chances are it’s not going to accomplish this without taking a wide variety of viewpoints into consideration.
Choose the right visuals
What visuals are going to connect with your audience while accurately conveying what your business is all about? Is it you and your teammates standing in front of the building giving two big thumbs up? Unlikely. It’s important that every clip helps to tell your story and build upon your mission. Everything needs to have a purpose and align with what your company values.
Use Emotion
Your brand story video should inspire your audience to take action and think differently. They need to believe your message and trust in your brand. They need to feel an emotional connection. Expert telling of a brand story can accomplish just that by creating an artful and strategic video that visualizes what your company stands for and how consumers should feel about your brand.
Brand Storytelling with Once Films
There’s no secret formula to creating the perfect brand story video. There are no shortcuts. It’s not something you can learn from an online tutorial and it’s not a skill ingrained in every aspiring filmmaker with a camera and lighting rig. Knowing how to tell a brand story through video comes by way of experience, and we’ve been at the cutting edge of brand story filmmaking since the beginning. If you’re in need of a company that knows how to tell a brand story through video effectively and has the receipts to prove it, contact Once Films today.
