Our Blog:
A Journal of Producing Meaningful Work
Crafting Video with Authenticity
We believe that authenticity isn't just a buzzword; it's the heartbeat of every story worth telling. This is the soapbox I jump onto in nearly every conversation, the proverbial hill I actually will die on. And maybe we’ve built our approach on faith — this difficult-to-quantify outlook that I’ve avoided writing about because it’s hard to explain. But here’s my go at it.
Winning on Time, Budget, and Making Things Look Pretty: Our 2023 National ADDY Award Journey
Our mission is to capture the spirit of our subjects, create compelling narratives, and deliver high-quality cinematic experiences. Today, we are incredibly proud to share that our commitment to this craft has led to another exciting achievement: winning a 2023 National ADDY Award for Cinematography.
How We Pack For A Commercial Video Production
How we plan for a variety of shoots near our St. Louis studio and in locations around the world. We’ll also cover how we secure our critical gear and what systems we use to internally and externally ensure that our equipment is mission-ready for commercial video production.
How Video Storage is Changing for the Better
Modern video production is changing. Projects are rarely completed and never used again. Instead we regularly work with clients to develop a visual library of work that they can pull from again in future projects.
How A Video Production Company Is (Probably) Saving The World by Becoming Climate Neutral Certified
We’re making an effort to balance our environmental impact and we “put our money where our mouth is” by becoming Climate Neutral certified.
How Can Video Marketing Generate Leads?
High-quality video marketing generates leads because they deliver a higher engagement than written material. People interact with the product better and understand all its aspects, convincing the majority to purchase it.
Is Video Production in Demand?
Creators with fundamental video production skills will find a market full of opportunities but the industry is not without its unique challenges. Understanding this landscape is a key to success in the video production field.
How to Plan Your Documentary Budget
If you’re looking to create a documentary film, you’ll want to create a planful documentary budget to keep expenses within limits while maintaining quality throughout the production process.
Closed Captioning vs. Subtitles: What’s the Difference?
Closed captioning and subtitles are common tools in the world of video production. But what’s the difference between closed captioning vs subtitles? And why are they so important?
What is the Purpose of Documentaries?
As Master of Suspense Alfred Hitchcock so eloquently says, documentaries are story-driven visual documentations of the real world: “In feature films the director is God; in documentary films God is the director.”
Video Production Equipment Checklist for The Beginner
As a company whose passion lies in the beauty and art of video production, we can say with confidence that there are basic types of equipment that bring any form of video to the next level, even if you’re a beginner. These tools will help you bring videos to life and tell a compelling story with emotion, conviction and clear messaging.
5 Video Conferencing Tips for The Confident Business Owner
By this point, it might be a little difficult to remember a time where video conferencing wasn’t the norm. And while the world collectively accepted it, we never really got a learning curve, best practices, or video conferencing tips. To that, we say better late than never and wanted to offer some of our suggested video conferencing tips to keep your meetings organized, professional, and distraction-free.
How To Tell A Brand Story Through Video
Knowing how to tell a brand story through video is a skill taken for granted by many, and it’s important that you find a video production company that is up to the challenge to tell the fantastic story behind your brand. When you’re in need of professional video services to tell your brand’s story, you need to look at much more than who has the fanciest equipment, coolest website, or who is willing to undercut the field to land the deal.
What are The 5 Stages of Video Production?
Following the 5 stages of video production are essential for any video production project to be successful. Breaking production down into these five discrete segments has helped production companies ensure productions big and small are successful and efficient.
What is Video Production: The Ultimate Guide
Video production is the process of creating a video asset. What that video asset is can range from a short marketing spot, like an ad or spot you might see on social media, to a full-length feature film. No matter the size or distribution of the video asset, most video productions follow a similar process, with different people executing different responsibilities.
The 5 Types of Video Production
If you’re looking to get into filmmaking or you’re in need of video services for your own business or product, it’s best to familiarize yourself with the different types of video production to ensure you’re delivering the best possible product for your audience.
Virtual Interview w/ Workbook
Our own Chris Ryan was recently asked to sit down (virtually of course) with Linda Levy of Workbook to discuss, well…a little bit of everything. From the early days of learning still photography, to the Spotlight Series, Chris discusses the challenges as well as the opportunities that have come along during the current pandemic.
Winning Our 4th National ADDY
Every year, there’s a healthy competition and a fair bit of anxiousness surrounding the ADDY Awards. Hosted by the American Advertising Federation, the ADDYs is one of the most challenging gauntlets that and agency or production firm can run through to see how their work stacks up - not to mention one of the most coveted nods of recognition in the advertising industry!