Let’s Build Together
Our guide to creating video in the Architecture, Engineering, and Construction Markets
Elevating Your Work Through Authentic Storytelling
In the world of steel and concrete, where skylines are born and legacies are built, there's a story waiting to be told.
Your story.
At Once Films, we're not just video producers; we're visual storytellers obsessed with capturing the raw beauty and gritty reality of your building projects.
From Groundbreaking to Ribbon-Cutting: Video That Works as Hard as You Do
Video marketing isn't just a trend; it's a powerful tool to celebrate skyline-changing projects and address industry challenges. From showcasing your work and attracting talent to demonstrating your technological edge, video can help you stand out in a competitive, growing market. Our videos don't just capture moments; they build narratives that work for you long after the cameras stop rolling:
Marketing Assets: From social media shorts to comprehensive brand films, we've got you covered.
Project-Winning Showcases: Turn proposals into experiences that clients can't resist.
Recruitment Reels: Attract top talent by showcasing your culture and opportunities.
Training & Safety: Create engaging content that keeps your team safe and skilled.
Legacy Documentation: Create a record of positive change in the community, preserve your company's history, and capture once-ever construction milestones.
Why Video?
Because Your Work Deserves More Than a Blueprint
Let's face it: in an industry where the final product speaks volumes, a well-crafted video can shout from the rooftops. But we're not talking about glossy, over-produced content that feels as artificial as a Hollywood set. We're talking about authentic, immersive cinematography that makes your viewers feel the rumble of machinery and smell the freshly poured concrete.
Winning Bids with Visual Prowess
Picture this: You're in a bid meeting, armed with the usual suspects - blueprints, PowerPoints, and promises. Now imagine pulling out a tablet and showing a stunning video that not only showcases your past triumphs but brings your proposed project to life before it's even begun. That's not just a presentation; that's an experience.
Case in Point: Sheridan Architects saw an 18% increase in their bid win rate after incorporating our project showcase videos. Coincidence? We think not.
Attracting Talent in a Skill-Starved Market
Let's be honest - attracting top talent to construction isn't always a walk in the park. But what if potential recruits could see the passion, innovation, and yes, even the fun that goes into your projects? Our team culture videos don't just show jobs; they showcase careers and the people behind them.
Reality Check: The construction industry is projected to add about 501,400 new jobs between 2021 and 2031. (U.S. Bureau of Labor Statistics, 2022). Companies using video for recruitment report a 34% higher application rate. In an industry facing a skills shortage, that's not just a number - it's a game-changer.
Why ONCE?
Where Authenticity Meets Artistry
We're not here to give your brand a Hollywood makeover. We're here to tell your story with all its perfect imperfections. Our approach? It's a bit like building a skyscraper - we start with a rock-solid foundation of authenticity, then add layers of creativity, technology, and good old-fashioned hard work.
We Speak 'Construction': Our team comes equipped with hard hats, steel-toe boots, and years of experience navigating construction sites. We know the difference between a crane and a forklift, and we promise not to ask your project manager to "just move that bulldozer a little to the left" for a better shot.
Agile Production, Impressive Results: Like a well-oiled construction crew, our production team is lean, mean, and ready to adapt. Whether it's documenting a year-long project or creating a quick safety video, we scale to fit your needs without sacrificing quality.
Tech-Savvy Storytellers: We geek out over our gear as much as you do over a perfectly executed pour. From drone footage that captures your project's scale to time-lapses that show months of work in seconds, we use cutting-edge tech to tell timeless stories.
Sustainability Isn't Just a Buzzword: Our solar-powered studio and Climate Neutral Certification aren't just good for the planet - they align with the growing emphasis on sustainable construction. Let's showcase your green initiatives together.
Understanding the Construction Landscape
At Once Films, we don't just create videos; we understand the unique challenges and opportunities in the construction industry. Here's why video matters more than ever in today's construction landscape:
-
![Industry Growth and Challenges]()
Industry Growth and Challenges
• The global construction market is set to reach $18.9 trillion by 2027, growing at a CAGR of 7.9%. (Research and Markets, 2023)
• However, 91% of contractors report difficulty finding skilled workers. (AGC, 2023)
-
![The Power of Video in Construction]()
The Power of Video in Construction
• 89% of construction companies use video in their marketing, with 92% finding it effective. (Construction Marketing Association, 2019)
• 87% of video marketers report that video gives them a positive ROI. (Wyzowl, 2023)
-
![Addressing Industry Needs]()
Addressing Industry Needs
• 71% of construction firms are increasing their investment in technology. (JBKnowledge, 2022)
• 51% of construction companies say generating high-quality leads is their biggest marketing challenge. (Construction Marketing Association, 2019)
From Groundbreaking to Ribbon-Cutting: Video That Works as Hard as You Do
Video marketing isn't just a trend; it's a powerful tool to address these industry challenges. From showcasing your projects and attracting talent to demonstrating your technological edge, video can help you stand out in a competitive, growing market.Our videos don't just capture moments; they build narratives that work for you long after the cameras stop rolling:
Marketing Assets: From social media shorts to comprehensive brand films, we've got you covered.
Bid-Winning Showcases: Turn proposals into experiences that clients can't resist.
Recruitment Reels: Attract top talent by showcasing your culture and opportunities.
Training & Safety: Create engaging content that keeps your team safe and skilled.
Legacy Documentation: Preserve your company's history and learn from past projects
Implementing a Video Strategy
Ready to incorporate video into your construction business? Here's a roadmap:
Start Small: Begin with a pilot project, such as documenting a single build or creating a company overview video.
Measure Results: Track key performance indicators like website traffic, time on page, and lead generation before and after implementing video.
Integrate Across Departments: Involve HR, Operations, and Business Development to maximize the utility of your video content.
Plan for Scalability: As you see results, develop a long-term video strategy that grows with your business needs.
Choosing the Right Video Partner
When picking a video production partner, consider these few things:
Industry Experience: Familiarity with construction sites and safety protocols is crucial.
Versatility: Ability to produce various types of content, from overview films to project update teasers to drone footage capture.
Portfolio: Examples of past work in the construction and architecture sectors.
Scalability: Capability to adapt to your needs, from small projects to large-scale productions, without missing a beat.
Planning & Budgeting
We’ve worked on thousands of projects, and here are some tips to plan your future projects:
Industry Experience: Familiarity with construction sites and safety protocols is crucial.
Versatility: Ability to produce various types of content, from drone footage to animated explainers.
Portfolio: Examples of past work in the construction and architecture sectors.
Scalability: Capability to grow with your needs, from small projects to large-scale productions.
Ready to Break Ground?
Whether you're a video veteran looking for a partner who gets your industry, or you're still on the fence about whether video is right for your firm, we're here to help. Let's grab a coffee (or a hard hat) and talk about how we can turn your construction stories into visual narratives that resonate.
Don't let your incredible projects remain hidden behind fences and scaffolding. It's time to show the world the artistry, innovation, and sheer grit that goes into every build.
P.S. Still not convinced? Check out our portfolio of construction projects. Fair warning: side effects may include sudden urges to operate heavy machinery or redesign city skylines.