We believe that authenticity isn't just a buzzword; it's the heartbeat of every story worth telling. This is the soapbox I jump onto in nearly every conversation, the proverbial hill I actually will die on. And maybe we’ve built our approach on faith — this difficult-to-quantify outlook that I’ve avoided writing about because it’s hard to explain. But here’s my go at it.

How we plan for a variety of shoots near our St. Louis studio and in locations around the world. We’ll also cover how we secure our critical gear and what systems we use to internally and externally ensure that our equipment is mission-ready for commercial video production.

As a company whose passion lies in the beauty and art of video production, we can say with confidence that there are basic types of equipment that bring any form of video to the next level, even if you’re a beginner. These tools will help you bring videos to life and tell a compelling story with emotion, conviction and clear messaging.